Posts

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Announcing My Latest Book: “IT’S (NOT) THE THOUGHT THAT COUNTS: Reflections of a Marketer on Selfish Altruism”

I am thrilled to announce the release of my latest book,

IT’S (NOT) THE THOUGHT THAT COUNTS

Reflections of a Marketer on Selfish Altruism

This business essay, written in the form of a personal reflection, delves deep into the intriguing concept of altruism and its place in both human behavior and the world of marketing.

Exploring Altruism: Does It Really Exist?
At the heart of my book lies a profound question: Does altruism truly exist? Throughout history, scholars, philosophers, and psychologists have debated whether acts of kindness and generosity are driven by pure selflessness or hidden self-interest. In my reflections, I explore various perspectives on this timeless debate, offering insights into how altruism manifests in our daily lives and interactions.

Altruism as an Explanation for Human Behavior
Can altruism serve as a lens through which we understand human behavior? This question is pivotal to my exploration. By examining real-life examples and theoretical frameworks, I argue that altruism, or at least the appearance of it, plays a significant role in shaping our actions and decisions. Whether it’s helping a stranger or supporting a friend, the motivations behind our actions are often more complex than they seem.

Altruism in Marketing: Is There Room for It?
In the realm of marketing, the concept of altruism might seem out of place. However, my book challenges this notion by investigating how altruistic principles can be integrated into marketing strategies. Can brands genuinely care about their customers and communities while still achieving their business goals? I believe they can, and I provide a roadmap for marketers to balance profit with purpose.

Altruism and Self-Interest: Mutually Exclusive or Coexisting?
One of the core themes of my book is the relationship between altruism and self-interest. Are these two concepts inherently at odds, or can they coexist harmoniously? Through a series of reflections and case studies, I demonstrate that self-interest and altruism are not mutually exclusive. In fact, they often intersect in ways that benefit both individuals and society at large.

The Concept of Selfish Altruism
Finally, I introduce the concept of selfish altruism—a term that may seem contradictory at first glance. Selfish altruism posits that individuals can engage in altruistic acts with the awareness that these actions ultimately serve their own interests. This pragmatic approach to altruism recognizes the complexity of human motivations and suggests that doing good can be a strategic choice, not just a moral one.

“IT’S (NOT) THE THOUGHT THAT COUNTS: Reflections of a Marketer on Selfish Altruism” is a journey into the multifaceted nature of altruism. It is a book for marketers, business leaders, and anyone interested in understanding the deeper motivations behind human behavior. Through personal anecdotes, theoretical analysis, and practical insights, I hope to inspire readers to rethink the role of altruism in both their personal and professional lives.

I invite you to join me on this exploration of selfish altruism and discover how embracing this concept can lead to more meaningful and effective marketing practices. Thank you for your support, and I look forward to hearing your thoughts on the book!

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FEATURED ON EXPLORING STAMPS EPISODE

Having been an expat around the world for ten years, a photographer and a philately enthusiast, I decided to create my ‘Mail Photography’. At the moment I live in Ghana and I sent a postcard to Graham, star of the increasingly popular Exploring Stamp Youtube series. Almost unbelievably, my postcard travelled all the way from Accra and arrived safely in New Jersey. Resultantly, my mail photography was featured on an Exploring Stamps episode, which you can watch below.

Contact me if you’d like to receive one. 

You may also find me on postcrossing!

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Stock photography agency employee: Best Ways to Make Money

If you, like me, have enthusiasm for digital photography burning in you, a profession in digital photography would certainly be a fantastic suggestion!

Yet, making money with photography is easier said than done!

Stock Photography is definitely a way to make money.  There are numerous companies that require images that are substantial to their jobs yet do not have much time to take these images as a result of their busy routines. They decide to buy stock images as opposed to employing a specialist digital photographer, not just to conserve cash, however time too due to the fact that these images prepare to make use of.

I’ve been contributing for years and I learnt a couple of things about stock photography.

Moreover, I worked as a Marketer for one of the largest agencies too. So let me transfer to you some of my knowledge. Learn more about me here

Exactly what is stock photography?

Stock pictures are not photographed for a certain customer or usage yet portray a much more basic idea. Purchasers obtain wanted image, stock digital photography agents obtain a portion of every image offered on their site, and also professional photographer obtains continuing to be percent.

How to sell stock digital photography?

young-man-doing-acrobatics-in-water-in-tropical-location

You require your pictures to be of its finest. You should ensure that there are no noticeable sounds or grains in your stock pictures. They have to be free from spots, as well as unneeded background products. There are stringent standards you require to comply with. In order for your images to be thought about stock picture top quality, they have to be small, effectively taken, skilfully revealed as well as with high resolution.

Stock photography is the highest quality requiring photography. 

As such, see it as a gym to learn and practice photography at its toughest level. When in the future you decide to move towards more artistic creations or perhaps photojournalism, your standards will be amongst the highest. Learn more about this on this other article I wrote here

You will certainly additionally require software to edit your stock pictures.

You needn’t purchase the extremely expensive Adobe license to use Photoshop. You can download an older version of Photoshop for free, which is great if you want to start out without investment.

There are a whole lot of electronic cameras in market with fantastic attributes. Personally I like my Nikon D3200. It’s the best in terms of price/quality ratio and the easiest for beginners in the range of pro cameras. Nikon produced later versions like the D3400 which is a great DSLR and amongst the cheapest. DSLRs can be expensive to start out and the cheapest with a lens included goes between 250 to 380 Dollars. However you can also go for a second hand one. I always advise to buy used electronics either via Ebay because they protect you from scams or via Facebook if you can meet the seller, thus try the camera. However, it is always safer and better to purchase a new one. Amazon has interesting prices and options. Remember that you should always invest more on lenses rather than cameras.

[adinserter block=”8″]

I recommend this little book to practice all kinds of photography. I love it cause it tells you in bullet points exactly what settings to use in each situation and it’s small enough to be carried around and on the field. 

[adinserter block=”4″]

What are the top selling portfolios?

view-from-the-sea-of-posillipo-hill-naples-and-the-blue-waters-2

Difficulty in offering your stock images is its originality as well as adaptability. In order to increase your possibilities of selling you can either try to build a portfolio with a large variety of categories (i.e. travel, business, food, nature…etc.) or select a certain particular niche market. if you choose this approach, you generally need less photos in your portfolio but these pictures have to be exactly what your consumers are trying to find. You have to have the ability to have an extensive understanding of the niche market and also make sure there is enough demand for that niche. 

Quantity in your portfolio is also relevant. Most bloggers only give you tips about how YOU can improve your pictures. Reality is that the IT algorithms used by stock photo agencies determine heavily who and what is going to sell. If your portfolio is large, it’ll be shown more, thus you’ll have better chances of selling. The more you sell, the more the algorithm will show you. 

There are a bunch of stock digital photography recruitment agencies where your images can be offered. These websites have standards on what you ought to get in order to make an effective image entry. Generally, Shutterstock, Adobe Stock, Dreamstime and Istock require at least 4mp but 123RF will ask for 6mp.

I advise you to put your keywords directly in your files metadata rather than pasting them as you upload your pics on every site. It’ll save you a lot of time!

Last but not least

Remember, there are people who manage to live out of stock photography. They are only a few but you can be one of them. It just takes time and patience. You’ll likely need years to create a 10 000 photo portfolio but if you stay put, you’ll achieve it.

Start with small objectives. Reaching 100 pictures is a milestone. When you get to 500, you’ll start seeing a real progress in your earnings. 1000 photos truly changes your earnings report so work on that for now. 

I’m out for now, drop a comment or email if you want more info. Please do not use this article in your blog unless you ask me first.

Learn more about the World Stock Photography Market 2019 by viewing the new report on the industry here.

[adinserter block=”14″] [adinserter block=”15″]

 

 

, , ,

Announcing My Latest Book: "IT’S (NOT) THE THOUGHT THAT COUNTS: Reflections of a Marketer on Selfish Altruism"

I am thrilled to announce the release of my latest book, IT’S (NOT) THE THOUGHT THAT COUNTS Reflections of a Marketer on Selfish Altruism This business essay, written in the form of a personal reflection, delves deep into the intriguing…
, , ,

Named 2024's Most Trailblazing Business Leader by CIO TODAY MAGAZINE

At just 28 years old, the distinction of being named the "Most Trailblazing Business Leader of the Year 2024" by CIO TODAY MAGAZINE is both humbling and exhilarating. Featured prominently on the magazine's cover and with my story shared within…
, , ,

Celebrating a Milestone: My "Ghanaian Night" Featured in Artist Closeup Magazine

I am thrilled and deeply honored to share that my photography has been showcased in the prestigious pages of Artist Closeup Magazine. Among the stunning array of artistic talent, my selected piece, "Ghanaian Night," has found its place, and…
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PHOTOMAIL FROM GHANA WITH LOVE: POSTCROSSING

For over a year, I've been living in Accra, Ghana. Although I manage the revenue & marketing departments of a luxury hotel, living in this part of Africa is a continuous source of great photographic shots. Apart from being a serial expat…
, , ,

My "Beauty is Simplicity" Featured by BBC on the Theme of Water

Exciting news! Last week, BBC chose to highlight my photo, "Beauty is Simplicity," as part of their themed showcase on water. It's an honor to be recognized by such a renowned platform. "Beauty is Simplicity" captures a serene moment on the…
Victoria Schaal Awards
, , ,

Honored to be Featured in Photographize's "100 Best Photographers 2021" Book!

I'm excited to share some incredible news - I've been listed in Photographize's annual book honoring the top 100 photographers of 2021! Titled "Photographize Best Selected 2021," this book celebrates the work of visionary artists who have truly…
, , ,

Announcing My Latest Book: “IT’S (NOT) THE THOUGHT THAT COUNTS: Reflections of a Marketer on Selfish Altruism”

I am thrilled to announce the release of my latest book,

IT’S (NOT) THE THOUGHT THAT COUNTS

Reflections of a Marketer on Selfish Altruism

This business essay, written in the form of a personal reflection, delves deep into the intriguing concept of altruism and its place in both human behavior and the world of marketing.

Exploring Altruism: Does It Really Exist?
At the heart of my book lies a profound question: Does altruism truly exist? Throughout history, scholars, philosophers, and psychologists have debated whether acts of kindness and generosity are driven by pure selflessness or hidden self-interest. In my reflections, I explore various perspectives on this timeless debate, offering insights into how altruism manifests in our daily lives and interactions.

Altruism as an Explanation for Human Behavior
Can altruism serve as a lens through which we understand human behavior? This question is pivotal to my exploration. By examining real-life examples and theoretical frameworks, I argue that altruism, or at least the appearance of it, plays a significant role in shaping our actions and decisions. Whether it’s helping a stranger or supporting a friend, the motivations behind our actions are often more complex than they seem.

Altruism in Marketing: Is There Room for It?
In the realm of marketing, the concept of altruism might seem out of place. However, my book challenges this notion by investigating how altruistic principles can be integrated into marketing strategies. Can brands genuinely care about their customers and communities while still achieving their business goals? I believe they can, and I provide a roadmap for marketers to balance profit with purpose.

Altruism and Self-Interest: Mutually Exclusive or Coexisting?
One of the core themes of my book is the relationship between altruism and self-interest. Are these two concepts inherently at odds, or can they coexist harmoniously? Through a series of reflections and case studies, I demonstrate that self-interest and altruism are not mutually exclusive. In fact, they often intersect in ways that benefit both individuals and society at large.

The Concept of Selfish Altruism
Finally, I introduce the concept of selfish altruism—a term that may seem contradictory at first glance. Selfish altruism posits that individuals can engage in altruistic acts with the awareness that these actions ultimately serve their own interests. This pragmatic approach to altruism recognizes the complexity of human motivations and suggests that doing good can be a strategic choice, not just a moral one.

“IT’S (NOT) THE THOUGHT THAT COUNTS: Reflections of a Marketer on Selfish Altruism” is a journey into the multifaceted nature of altruism. It is a book for marketers, business leaders, and anyone interested in understanding the deeper motivations behind human behavior. Through personal anecdotes, theoretical analysis, and practical insights, I hope to inspire readers to rethink the role of altruism in both their personal and professional lives.

I invite you to join me on this exploration of selfish altruism and discover how embracing this concept can lead to more meaningful and effective marketing practices. Thank you for your support, and I look forward to hearing your thoughts on the book!

, , ,

FEATURED ON EXPLORING STAMPS EPISODE

Having been an expat around the world for ten years, a photographer and a philately enthusiast, I decided to create my ‘Mail Photography’. At the moment I live in Ghana and I sent a postcard to Graham, star of the increasingly popular Exploring Stamp Youtube series. Almost unbelievably, my postcard travelled all the way from Accra and arrived safely in New Jersey. Resultantly, my mail photography was featured on an Exploring Stamps episode, which you can watch below.

Contact me if you’d like to receive one. 

You may also find me on postcrossing!

, , ,

Stock photography agency employee: Best Ways to Make Money

If you, like me, have enthusiasm for digital photography burning in you, a profession in digital photography would certainly be a fantastic suggestion!

Yet, making money with photography is easier said than done!

Stock Photography is definitely a way to make money.  There are numerous companies that require images that are substantial to their jobs yet do not have much time to take these images as a result of their busy routines. They decide to buy stock images as opposed to employing a specialist digital photographer, not just to conserve cash, however time too due to the fact that these images prepare to make use of.

I’ve been contributing for years and I learnt a couple of things about stock photography.

Moreover, I worked as a Marketer for one of the largest agencies too. So let me transfer to you some of my knowledge. Learn more about me here

Exactly what is stock photography?

Stock pictures are not photographed for a certain customer or usage yet portray a much more basic idea. Purchasers obtain wanted image, stock digital photography agents obtain a portion of every image offered on their site, and also professional photographer obtains continuing to be percent.

How to sell stock digital photography?

young-man-doing-acrobatics-in-water-in-tropical-location

You require your pictures to be of its finest. You should ensure that there are no noticeable sounds or grains in your stock pictures. They have to be free from spots, as well as unneeded background products. There are stringent standards you require to comply with. In order for your images to be thought about stock picture top quality, they have to be small, effectively taken, skilfully revealed as well as with high resolution.

Stock photography is the highest quality requiring photography. 

As such, see it as a gym to learn and practice photography at its toughest level. When in the future you decide to move towards more artistic creations or perhaps photojournalism, your standards will be amongst the highest. Learn more about this on this other article I wrote here

You will certainly additionally require software to edit your stock pictures.

You needn’t purchase the extremely expensive Adobe license to use Photoshop. You can download an older version of Photoshop for free, which is great if you want to start out without investment.

There are a whole lot of electronic cameras in market with fantastic attributes. Personally I like my Nikon D3200. It’s the best in terms of price/quality ratio and the easiest for beginners in the range of pro cameras. Nikon produced later versions like the D3400 which is a great DSLR and amongst the cheapest. DSLRs can be expensive to start out and the cheapest with a lens included goes between 250 to 380 Dollars. However you can also go for a second hand one. I always advise to buy used electronics either via Ebay because they protect you from scams or via Facebook if you can meet the seller, thus try the camera. However, it is always safer and better to purchase a new one. Amazon has interesting prices and options. Remember that you should always invest more on lenses rather than cameras.

[adinserter block=”8″]

I recommend this little book to practice all kinds of photography. I love it cause it tells you in bullet points exactly what settings to use in each situation and it’s small enough to be carried around and on the field. 

[adinserter block=”4″]

What are the top selling portfolios?

view-from-the-sea-of-posillipo-hill-naples-and-the-blue-waters-2

Difficulty in offering your stock images is its originality as well as adaptability. In order to increase your possibilities of selling you can either try to build a portfolio with a large variety of categories (i.e. travel, business, food, nature…etc.) or select a certain particular niche market. if you choose this approach, you generally need less photos in your portfolio but these pictures have to be exactly what your consumers are trying to find. You have to have the ability to have an extensive understanding of the niche market and also make sure there is enough demand for that niche. 

Quantity in your portfolio is also relevant. Most bloggers only give you tips about how YOU can improve your pictures. Reality is that the IT algorithms used by stock photo agencies determine heavily who and what is going to sell. If your portfolio is large, it’ll be shown more, thus you’ll have better chances of selling. The more you sell, the more the algorithm will show you. 

There are a bunch of stock digital photography recruitment agencies where your images can be offered. These websites have standards on what you ought to get in order to make an effective image entry. Generally, Shutterstock, Adobe Stock, Dreamstime and Istock require at least 4mp but 123RF will ask for 6mp.

I advise you to put your keywords directly in your files metadata rather than pasting them as you upload your pics on every site. It’ll save you a lot of time!

Last but not least

Remember, there are people who manage to live out of stock photography. They are only a few but you can be one of them. It just takes time and patience. You’ll likely need years to create a 10 000 photo portfolio but if you stay put, you’ll achieve it.

Start with small objectives. Reaching 100 pictures is a milestone. When you get to 500, you’ll start seeing a real progress in your earnings. 1000 photos truly changes your earnings report so work on that for now. 

I’m out for now, drop a comment or email if you want more info. Please do not use this article in your blog unless you ask me first.

Learn more about the World Stock Photography Market 2019 by viewing the new report on the industry here.

[adinserter block=”14″] [adinserter block=”15″]

 

 

, , ,

Announcing My Latest Book: "IT’S (NOT) THE THOUGHT THAT COUNTS: Reflections of a Marketer on Selfish Altruism"

I am thrilled to announce the release of my latest book, IT’S (NOT) THE THOUGHT THAT COUNTS Reflections of a Marketer on Selfish Altruism This business essay, written in the form of a personal reflection, delves deep into the intriguing…
, , ,

Named 2024's Most Trailblazing Business Leader by CIO TODAY MAGAZINE

At just 28 years old, the distinction of being named the "Most Trailblazing Business Leader of the Year 2024" by CIO TODAY MAGAZINE is both humbling and exhilarating. Featured prominently on the magazine's cover and with my story shared within…
, , ,

Celebrating a Milestone: My "Ghanaian Night" Featured in Artist Closeup Magazine

I am thrilled and deeply honored to share that my photography has been showcased in the prestigious pages of Artist Closeup Magazine. Among the stunning array of artistic talent, my selected piece, "Ghanaian Night," has found its place, and…
, ,

PHOTOMAIL FROM GHANA WITH LOVE: POSTCROSSING

For over a year, I've been living in Accra, Ghana. Although I manage the revenue & marketing departments of a luxury hotel, living in this part of Africa is a continuous source of great photographic shots. Apart from being a serial expat…
, , ,

My "Beauty is Simplicity" Featured by BBC on the Theme of Water

Exciting news! Last week, BBC chose to highlight my photo, "Beauty is Simplicity," as part of their themed showcase on water. It's an honor to be recognized by such a renowned platform. "Beauty is Simplicity" captures a serene moment on the…
Victoria Schaal Awards
, , ,

Honored to be Featured in Photographize's "100 Best Photographers 2021" Book!

I'm excited to share some incredible news - I've been listed in Photographize's annual book honoring the top 100 photographers of 2021! Titled "Photographize Best Selected 2021," this book celebrates the work of visionary artists who have truly…
, , , ,

”How Do You Like It?” A dissertation on customer services

HOW DO YOU LIKE IT?  

Customer Services: Personalisation or Standardisation?

Abstract: This research faces two practical questions, which have arisen in the past decades and have not found a concrete solution yet: how do individuals expect customer services to be delivered and which is the most effective approach to retain customers.

The importance of customer retention is now widely recognised and the vital role of customer services in it has been agreed. Yet, the bridge that links customer services and customer retention is a field still mined by discussions and arguments.

Scholars depict two main approaches in order to retain consumers: standardisation and customisation. Although academics have produced extensive studies on these approaches and have evaluated both, none has gathered primary data on the matter in order to reach a more realistic, reliable and applicable conclusion.

This dissertation explores the numerous academic works, but also attempts to obtain results through the production of an inductive qualitative research aiming at interviewing consumers in order to discover concretely what are their preferences and the reasons behind their reactions and behaviours.

The results of the research provide concrete answers to this dissertation’s questions: they indicate the exact expectations customers’ have in relation to how customer services agents should serve them and illustrate how individuals’ favourite approach changes depending on subjective factors. Furthermore, this dissertation can serve as a basis for future studies on the topic, as well as represent a priceless starting point on which organisations may train their customer services. Based on academic theory and the research’s findings, it attempts to provide guidelines to create a successful training program for businesses aiming at customer services improvement and consumer retention.